📌 1. Introduction
777e ("we", "us", "our", "the Platform") operates the online casino and sports betting platform at 777e.biz, serving adult players across Pakistan. We are committed to protecting the privacy and personal data of every player who uses the 777e platform, and to handling that data responsibly, transparently, and securely.
This Privacy Policy ("Policy") describes in detail what personal information 777e collects, why we collect it, how we use it, with whom we may share it, how long we retain it, and what rights you have as a data subject. This Policy applies to all personal data collected through the 777e website, mobile web interface, customer support channels, and any other interaction you have with the 777e platform.
Acceptance: By registering an account with
777e or by continuing to use the platform, you confirm that you have read, understood, and agree to this Privacy Policy. If you do not agree with any part of this Policy, you should not register or use the
777e platform. This Policy forms part of the
Terms & Conditions that govern your use of
777e.
📂 2. Personal Data We Collect
777e collects personal data through several channels and at different stages of the player lifecycle. The categories of personal data we may collect include:
2.1 Registration & Identity Data
- Full legal name (as appearing on your CNIC or other government-issued ID)
- Pakistani mobile number (primary account identifier)
- Date of birth (for age verification)
- City of residence (Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, or other)
- Account username and encrypted password
2.2 Identity Verification (KYC) Data
- CNIC number and a copy of your CNIC (front and back)
- Selfie photograph for facial verification
- Proof of address (utility bill, bank statement, or similar document)
- Payment method verification documentation where required
2.3 Financial & Transaction Data
- JazzCash and Easypaisa wallet numbers used for deposits and withdrawals
- Bank account details (account number, IBAN, branch name) where bank transfers are used (HBL, UBL, Meezan Bank, Bank Alfalah, or other)
- Card details (masked card numbers only — full card data is not stored by 777e)
- Complete deposit and withdrawal transaction history
- Account balance history and bonus transaction records
2.4 Gaming Activity Data
- Game session logs (games played, bet amounts, wins, losses)
- Sports betting history (matches wagered on, markets, stakes, odds)
- Bonus and promotion participation records
- Responsible gaming tool settings (deposit limits, self-exclusion status)
2.5 Technical & Device Data
- IP address at registration and at each login
- Device type, operating system, and browser type
- Session timestamps and duration data
- Cookies and similar tracking technologies (see Section 7)
2.6 Communications Data
- Support chat transcripts and email communications
- Records of SMS one-time codes sent for two-factor authentication
- Complaint and dispute records
| Data Category |
Examples |
Primary Purpose |
| Identity |
Name, CNIC, DOB, city |
Account creation, KYC, age verification |
| Contact |
Mobile number |
Account access, 2FA, support |
| Financial |
JazzCash number, bank IBAN |
Deposit processing, PKR withdrawals |
| Gaming |
Game logs, bet history |
Service delivery, responsible gaming monitoring |
| Technical |
IP address, device info |
Security, fraud prevention, analytics |
| Communications |
Support transcripts |
Dispute resolution, quality assurance |
🎯 3. How 777e Uses Your Personal Data
777e uses the personal data we collect for the following purposes:
- Account Management: Creating, maintaining, and managing your 777e account, including processing your registration and verifying your identity.
- Service Delivery: Providing access to casino games (baccarat, Dragon Gate, slots, live dealer games), the sports betting sportsbook (cricket, PSL, UFC, football), and all other 777e platform features.
- Payment Processing: Processing PKR deposits via JazzCash, Easypaisa, HBL, UBL, Meezan Bank, Bank Alfalah, and other accepted channels, and processing withdrawal requests to your registered payment methods.
- Identity Verification (KYC): Verifying that you meet the minimum age requirement of 18 years and confirming your identity for anti-money laundering compliance purposes.
- Security & Fraud Prevention: Detecting and preventing fraudulent activity, unauthorised account access, money laundering, multi-accounting, and other prohibited activities as defined in our Terms & Conditions.
- Responsible Gaming: Monitoring gaming activity to identify potential problem gambling indicators and administering responsible gaming tools including deposit limits, cooling-off periods, and self-exclusion orders.
- Customer Support: Responding to your queries, complaints, and disputes through our 24/7 support channels.
- Legal Compliance: Meeting our obligations under applicable laws and regulations, including anti-money laundering (AML) requirements and responding to lawful requests from competent authorities.
- Platform Improvement: Analysing aggregated and anonymised usage data to improve the 777e platform, optimise game selection, and enhance user experience for Pakistani players.
- Marketing Communications: Sending promotional offers, bonus notifications, and relevant game recommendations — only where you have not opted out of such communications.
⚖️ 4. Legal Basis for Processing Personal Data
777e processes your personal data on the following legal bases:
- Contractual Necessity: Processing necessary to perform the contract between you and 777e — including account creation, payment processing, and service delivery. Without this data, we cannot provide the 777e service.
- Legal Obligation: Processing required to comply with applicable legal obligations, including KYC, AML, and financial record-keeping requirements.
- Legitimate Interests: Processing necessary for 777e's legitimate business interests, including fraud prevention, platform security, responsible gaming monitoring, and analytics — where these interests are not overridden by your data protection rights.
- Consent: Where we rely on consent for specific processing activities (such as marketing communications), you have the right to withdraw that consent at any time by contacting 777e support.
🤝 5. Data Sharing & Third Parties
777e does not sell, rent, or trade your personal data to any third party for their own marketing or commercial purposes. We may share your personal data with third parties only in the following circumstances:
5.1 Service Providers
We engage trusted third-party service providers who process data on our behalf and under our instructions. These include: payment processing providers (JazzCash, Easypaisa, and banking partners); KYC and identity verification services; game software providers; customer support platform operators; and IT infrastructure providers. All such providers are contractually bound to process data only as instructed by 777e and to maintain appropriate security standards.
5.2 Legal & Regulatory Authorities
777e may disclose personal data to competent legal, regulatory, or law enforcement authorities where required by applicable law, court order, or lawful authority. This includes disclosures relating to AML investigations and reports of suspicious transactions.
5.3 Business Transfers
In the event of a merger, acquisition, or transfer of all or part of the 777e business, personal data held by 777e may be transferred to the acquiring entity as part of the transaction. Players will be notified of any such transfer and their rights in relation to it.
Important: 777e will never sell your personal data. Your Pakistani mobile number, payment details, CNIC information, and gaming history are never shared with third-party marketers, data brokers, or any entity not directly involved in delivering the 777e service.
💳 6. Payment Data & PKR Transaction Security
777e takes the security of financial data very seriously. When you make a deposit or request a withdrawal via JazzCash, Easypaisa, HBL, UBL, Meezan Bank, Bank Alfalah, Visa/Mastercard, UnionPay, or USDT TRC20, your payment credentials are handled as follows:
- Full card numbers and CVV codes are never stored on the 777e platform. Card transactions are processed through our payment provider's secure tokenisation system.
- JazzCash and Easypaisa wallet transactions are processed via secured API integrations. Your mobile wallet PIN is never transmitted to or stored by 777e.
- Bank account details (IBAN, account number) provided for bank transfer transactions are encrypted at rest and in transit.
- All transaction data is transmitted over 256-bit SSL-encrypted connections.
- Payment method data is used exclusively for processing your 777e deposits and withdrawals and is not shared with any third party except the relevant payment processor.
Note on Withdrawals: To protect against fraud, 777e processes withdrawals to the same payment method used for the most recent deposit wherever technically possible. This is a security measure — not a restriction on your access to your funds.
🍪 7. Cookies & Tracking Technologies
777e uses cookies and similar tracking technologies on its website and mobile web interface. Cookies are small text files stored on your device when you visit the 777e platform. We use the following categories of cookies:
- Essential Cookies: Required for the 777e platform to function. These include session authentication cookies that keep you logged in during your visit. These cannot be disabled without preventing use of the platform.
- Analytics Cookies: Used to collect aggregated, anonymised data about how Pakistani players use the 777e platform — which games are most popular, which pages are visited most, and how navigation flows work. This data helps us improve the platform experience.
- Security Cookies: Used to detect and prevent fraudulent activity, bot traffic, and suspicious login patterns on the 777e platform.
- Preference Cookies: Used to remember your platform preferences, such as display settings and responsible gaming tool configurations.
You can manage cookie preferences through your browser settings. Please note that disabling non-essential cookies may affect certain 777e platform features. 777e does not use third-party advertising cookies or share cookie data with advertising networks.
🗓️ 8. Data Retention
777e retains personal data for as long as necessary to fulfil the purposes for which it was collected, including meeting legal, regulatory, and compliance obligations. Our standard retention periods are as follows:
- Active Account Data: Retained for the duration of your active 777e account plus a minimum of five (5) years following account closure, to meet AML and financial record-keeping requirements.
- KYC Documents: Retained for a minimum of five (5) years following account closure or the date of the last transaction, whichever is later.
- Transaction Records: Deposit, withdrawal, and gaming transaction records are retained for a minimum of five (5) years to comply with financial regulations.
- Support Communications: Customer support chat transcripts and email records are retained for up to three (3) years.
- Technical Logs: IP address logs and device access logs are retained for up to twelve (12) months.
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised. Where data is anonymised, it may be retained indefinitely for aggregate analytical purposes.
🔐 9. Data Security
777e implements a range of technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These measures include:
- 256-Bit SSL Encryption: All data transmitted between your device and the 777e platform is encrypted using industry-standard TLS/SSL protocols, equivalent to those used by major Pakistani banks including HBL and Meezan Bank.
- Encrypted Data Storage: Personal and financial data is stored in encrypted databases with strict access controls.
- Two-Factor Authentication (2FA): Players can enable 2FA on their 777e accounts to prevent unauthorised login even if credentials are compromised.
- Access Controls: Internal access to personal data is restricted to authorised personnel on a need-to-know basis. All internal access is logged and audited.
- Security Monitoring: 777e systems are monitored 24/7 for unusual access patterns, login anomalies, and potential security threats.
- Regular Security Reviews: Our platform and data handling practices are subject to periodic security reviews and assessments.
While 777e takes all reasonable steps to protect your data, no internet-based platform can guarantee absolute security. You are responsible for maintaining the confidentiality of your 777e account password and for notifying us immediately if you suspect any unauthorised access.
✅ 10. Your Data Rights
As a player registered with 777e, you have the following rights in relation to your personal data:
- Right of Access: You may request a copy of the personal data 777e holds about you. We will respond to such requests within 30 days.
- Right to Rectification: If any personal data we hold about you is inaccurate or incomplete, you may request that it be corrected. Some data (such as CNIC details) can only be corrected with supporting documentary evidence.
- Right to Erasure: You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected — subject to our legal obligation to retain certain records for compliance purposes.
- Right to Restrict Processing: In certain circumstances, you may request that we restrict the processing of your personal data while a query or complaint is being resolved.
- Right to Data Portability: Where processing is based on consent or contractual necessity, you may request a machine-readable copy of personal data you have provided to us.
- Right to Object: You may object to processing carried out on the basis of legitimate interests, including marketing communications. You can opt out of marketing at any time by contacting support.
- Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing carried out before withdrawal.
How to Exercise Your Rights: To exercise any of the above rights, contact the 777e support team. We will respond within 30 days. In some cases, we may need to verify your identity before processing a request. Requests related to financial records may be subject to our legal data retention obligations.
🔞 11. Children & Minors
The 777e platform is strictly intended for adults aged 18 years and above. 777e does not knowingly collect personal data from any person under the age of 18. Age verification is performed as part of the KYC process, and any account found to belong to a minor will be immediately suspended, all personal data associated with it will be deleted (subject to any legal retention obligations), and any funds will be returned to the payment source.
If you believe that a minor has registered an account with 777e, please contact our support team immediately so that the matter can be investigated and the account closed without delay.
📝 12. Changes to This Privacy Policy
777e may update this Privacy Policy from time to time to reflect changes in our data practices, legal obligations, or the services we offer. The date of the most recent revision will always be displayed at the top of this page. Where changes are material, 777e will notify registered players via the platform or by other reasonable means.
Your continued use of the 777e platform following publication of an updated Privacy Policy constitutes your acceptance of the revised Policy. If you do not agree with any changes, please stop using the platform and contact support to close your account.
📧 13. Contact Us
If you have any questions, concerns, or requests relating to this Privacy Policy or the handling of your personal data by 777e, please contact us using the details below. Our support team is available around the clock, including during PSL season, public holidays, and weekends.
📧 Privacy Queries: [email protected]
💬 Live Chat: Available on the 777e platform — click the chat icon at any time.
⏰ Response Time: Privacy requests responded to within 30 days. General queries typically within 24 hours.
Please include your registered mobile number and a clear description of your query or request so we can handle it as efficiently as possible.
🔒 Your Privacy at 777e — At a Glance
🔐
256-Bit SSL Encryption
Every connection between you and 777e is encrypted with the same bank-grade SSL standard used by HBL and Meezan Bank. Your data is safe in transit.
🚫
No Data Selling
777e never sells, rents, or trades your personal data — including your mobile number, CNIC details, or payment information — to any third party for commercial purposes.
✅
Your Rights, Always
Access, correct, delete, or export your 777e data at any time. Submit a request to [email protected] and we'll respond within 30 days.
📱
Secure PKR Payments
JazzCash and Easypaisa transactions processed via secured APIs. Your wallet PINs and card numbers are never stored by 777e — only tokenised references.
🔞
No Minor Data Collected
777e strictly prohibits access by under-18s. Any account found to belong to a minor is immediately suspended and associated data deleted.
🛡️
Responsible Gaming Data
Your gaming activity data is used — internally — to power responsible gaming tools like deposit limits and self-exclusion. Your safety is the purpose, not profit.